Build Belonging

through physical activity and fitness

Confidence

from social development

Mental Wellness

through connection and movement
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2025
Impact Report

A MESSAGE FROM THE

Board of Directors

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MOVE Participant Smiling and waving at the camera
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A Year of Growth

2025 was a year of momentum and meaningful growth for GoodLife Kids Foundation.  
 
Guided by our 2025-2028 Strategic Plan, we made important progress in expanding access to inclusive fitness opportunities for youth with autism and intellectual disabilities. Through the continued growth of the MOVE by GoodLife Kids Program, more youth and families were able to participate in safe, supportive, and accessible fitness experiences in communities across Canada. 
 
Our national MOVE 4 Kids Event achieved record-breaking success in 2025. The generosity and commitment of GoodLife Fitness leaders, associates, members, donors, sponsors, and community partners continue to make a profound difference. Their support helps ensure that more children and youth can access life-changing fitness opportunities at no cost to their families. 
 
The year also marked an important leadership transition for the Foundation. After 21 years of dedicated service, Lisa Burrows retired as Executive Director. We are deeply grateful for Lisa’s vision, passion, and commitment to growing the Foundation’s impact over two decades. In October 2025, we welcomed Jill Osborne as Executive Director. Her experience in nonprofit leadership and philanthropy positions the Foundation well for continued growth and future impact. 
 
As we look ahead, we remain focused on our mission of enabling and supporting kids and youth with autism and intellectual disabilities through fitness and physical activity. Thanks to the dedication of our supporters, partners, volunteers, and the GoodLife community, we are well positioned to build on this momentum and create even greater opportunities for the families we serve.

Kelly Musovic
Chair,
Board of Directors
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The MOVE Program

In 2025, strategic expansion began for the MOVE by GoodLife Kids Program, bringing additional programs to GoodLife Fitness Clubs. In April, we launched MOVE Classes in Calgary Alberta, and in October, Ottawa, ON. This growth increased the number of participants MOVEing with us. In 2025, 3,600 MOVE Classes were delivered, with 539 youth experiencing the joys of being active in the MOVE Program

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We surveyed our MOVE Program families in 2025 and this is what they told us:

97% said that MOVE helped youth develop courage to try new things.

97% said that classes increased confidence in movement and exercises.

97% said that the MOVE Program has had a positive impact on their youth’s mental wellbeing.

MOVE Classes

MOVE Participants

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MOVE In-Person

In 2023, the MOVE Program continued to offer virtual classes to participants across Canada while also expanding into a variety of in-person programming in schools and GoodLife Clubs. The GoodLife Kids Foundation now offers weekly MOVE classes to local communities out of three GoodLife Fitness locations, serving over 30 MOVE participants in person.

Over the past two years, we have also partnered with schools to create spaces for in-person classes on campuses in Ontario, Alberta and British Columbia. As of June 2025, the MOVE Program serves over 290 participants in schools.

Learn more about virtual and in-person MOVE classes!

Learn More Learn More

MOVE Coaches and Support Agents

In 2023, we developed the MOVE Program Digital Training Series, an online resource and training program for our Coaches and Support Agents that enables them to deliver the best possible programming while supporting every MOVE participants’ individual needs and preferences.

A grant provided by the Government of Canada Community Services Recovery Fund allowed us to develop and launch the MOVE Program Digital Training Series, which is now used as an introductory and ongoing training for all MOVE Coaches and Support Agents.

Learn more about the MOVE Program Digital Training Series by watching the video linked below!

Digital Training Series Watch Now
Group of individuals smiling together at MOVE 4 Kids Day, part of the MOVE 4 Kids Event national fundraiser in Canada

The MOVE 4 Kids Event

The MOVE 4 Kids Event returned in April 2025 raising $914,00! GoodLife Fitness Associates across Canada rallied, raised money and had some fun in support of the MOVE by GoodLife Kids Program.

The funds raised enabled the MOVE Program to run, year-round, at no cost to participants, ensuring consistent and sustainable programming.

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The MOVE 4 Kids Event 2023 saw a 33% increase in funds raised year-over-year. In 2024, the MOVE 4 Kids Event raised even more with a further 16% increase.

The funds raised enabled the MOVE Program to run for free, year-round, throughout 2023 and 2024, ensuring consistent and sustainable programming.

The 2025 MOVE 4 Kids Event saw a 45% increase in funds raised, the largest growth in the history of the event!

Thank you to the 2023 and 2024 MOVE 4 Kids Event sponsors!
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Where The Funds Came From

In 2023 and 2024, the majority of the funds were received through the MOVE 4 Kids national fundraising event.

In 2023, funds were received through the Community Services Recovery Fund grant, which was designated to developing and launching the MOVE Program Digital Training Series.

The MOVE 4 Kids Event began in 2022 and has experienced strong engagement and year-over-year growth across 2023 and 2024. The funds raised through the event are crucial to the operation and delivery of the MOVE by GoodLife Kids Program.

In 2025. the majority of the funds were received through the MOVE 4 Kids national fundraising event, accounting for nearly 88% of revenue.

2025

2024

Where The Funds Go

In 2025, funds were used to bring the MOVE by GoodLife Kids Program to youth virtually and in-person at no cost to participants or their families.

The in-person delivery model utilizes spaces with no rent costs. Operating out of GoodLife Fitness Clubs and partnered schools ensures free programming year-round, maintaining consistency for our youth.

The GoodLife Kids Foundation’s administrative and operating expenses are covered by financial contributions from David Patchell-Evans, Founder & Chairman, GoodLife Group. We are so grateful for this ongoing support, which ensures that all funds raised by GoodLife Members, Associates and partners go directly to supporting the MOVE Program.

2025 Expenses

2024 Expenses

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July 1, 2025 – June 30, 2028

Strategic Plan

Programming

Goal: To lead impactful national fitness programming for kids and youth with autism and intellectual disabilities.

Strengthening Engagement

Goal: To increase engagement in the work of the GoodLife Kids Foundation and the importance of physical activity and fitness for kids and youth with autism and intellectual disabilities.

Capacity for Growth

Goal: To ensure ongoing, sustainable financial and human resources to support the growth of the MOVE by GoodLife Kids Program and GoodLife Kids Foundation.

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Board of directors (2025)

David Patchell-Evans

Founder

Founder & Chairman, GoodLife Group

Kelly Musovic

Chair

Senior Director of Reputation & Response, GoodLife Fitness

Mike Rathwell

Vice Chair

Director of Equipment Standards, GoodLife Fitness

Zena Nurse

Treasurer

Manager of General Accounting, GoodLife Fitness

Tim Cadeny

Secretary

Director of Operations,
GoodLife Fitness

Keith Trussler

Director & Past Chair

Lawyer, Mckenzie Lake LLP

John Muszak

Director

Marketing Professional

Jonathan Fagg

Director

Digital Marketing Professional

Silken Laumann

Director

Olympian, Inspirational Speaker, Author